Q&A with Google's Tim Armstrong - Search Marketing News Blog - Search Engine Watch (SEW)

« .Me and .Pro Domains to Go on Sale | Main | SEW Experts: SEM.edu: College and Career Points » July 16, 2008 Q&A with Google's Tim Armstrong Canadian Business Magazine has an excellent Q&A with Google's Tim Armstrong. Here are some choice excerpts that show where Google's headed and why. Canadian Business: What are some other emerging trends you're seeing in Internet advertising? Tim Armstrong:

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Kevin Heisler interviews Tim Armstrong, "Social networking will be a big part of online advertising in the future. ... It's still hard to measure how different types of online ads and targeting techniques affect a consumer's perception of a brand."

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Kevin Heisler cites Tim Armstrong:"In the future, advertisers will come up with 10, 100 or 1,000 creative messages for their products and services, then run, test and optimize them in real time. Campaigns won't be based on a time schedule, but on consumer behavior patterns."