Google Tests Way to Track Consumers From Mobile Browsers to the Apps They Use

Google has come up with a way to overcome the ad-targeting gap between mobile web visitors and mobile app users, according to people familiar with the matter. The online ad giant is set to begin testing a new method of targeting tablet and smartphone users that connects the separate tracking mechanisms that follow what people do on the mobile web and in mobile apps respectively, the people said. U

[sociolego]

”Google is taking the cookie dropped in a mobile web browser and connecting it with the mobile app equivalent of a cookie”

[Rockridge]

Googleは、Cookieと匿名識別子を用いて、モバイルWebブラウザによる閲覧履歴とモバイルアプリによる閲覧履歴を結びつけ、行動ターゲティング広告を表示するテストを行っている。AndroidだけでなくiOSでも有効。