Designing the new Uber App

A big redesign is daunting. There are a lot of variables and unknowns that tell you there will be potential failure down the road. But we knew that if we wanted to build for the future, we had to be comfortable taking that risk. This meant not only taking a big bet on how things look, but also re-imagining how things flow. Uber’s original premise was simple. “Push a button, get a ride.” You didn’t