Tesla’s surprising new route to EV domination

IN 2011 TESLA stated an aim of becoming “the most compelling car company of the 21st century, while accelerating the world’s transition to electric vehicles”. At the time this was easy to dismiss as crackers. In the eight years since its founding in 2003 the firm had manufactured a piddling 1,650 EVs. Its first big-selling car, the Model S, had yet to hit the road. Today it is almost as mad to arg

[rjj]

営業利益率17%を維持しながら目標の年間2千万台製造を実現できるか。いや、宣伝とかしないと多分無理、という話。