KFC borrows other brands’ slogans while Finger Lickin’ Good is on pause

As the pandemic developed and personal hygiene became a matter of global urgency, KFC’s renowned, 64-year-old slogan It’s Finger Lickin’ Good all of a sudden seemed wildly inappropriate. So the brand paused it, and a new campaign by Mother sees it “try on” the catchphrases of other brands – some to hilariously apt effect. The artworks simply show a bucket of KFC chicken captioned with various reco

[inurota]

KFCが自社のスローガン「It’s Finger Lickin’ Good」がパンデミック下では不適切とのことで他社の物を拝借するキャンペーン。スローガンは著作物と認められない場合が多いことを逆手に取った妙手。「KFC。手羽先を授ける」