Making Leaders Successful Every Day July 25, 2011 The DMP Is The Audience Intelligence Engine For Interactive Marketers by Joanna O’Connell and Michael Greene for Interactive Marketing Professionals © 2011 Forrester Research, Inc. All rights reserved.

Making Leaders Successful Every Day July 25, 2011 The DMP Is The Audience Intelligence Engine For Interactive Marketers by Joanna O’Connell and Michael Greene for Interactive Marketing Professionals © 2011 Forrester Research, Inc. All rights reserved. Forrester, Forrester Wave, RoleView, Technographics, TechRankings, and Total Economic ImpactaretrademarksofForresterResearch,Inc.Allothertrademarks

[rindai87]

マーケティングにとってのDMP的な話。真ん中くらいのDMP Landscapeは分類がなかなか明快でわかりやすい気がする