Nintendo’s Little-Known Product Philosophy: Lateral Thinking with Withered (“Weathered”) Technology‘Cutting-edge’ is the term usually associated with blockbuster product releases, yet the philosophy of product development central to the thinking of one of the great innovators in video games eschewed creating new technology in favor of finding ways to give life to the tried-and-true. The man was Nintendo’s Gunpei Yokoi, chief creative force behind many of the company’s iconic inventions like the
