Adaptive Path: Where We’re Going Next | Adaptive Path
The truth is, nobody knew if this was going to work. It was, after all, a terrible idea. The idea was this: Sell a service that nobody’s ever heard of. Something that, even when you explain it, comes across as vague and abstract, and of questionable value. Then introduce it to a rapidly shrinking market, as an entire industry goes into free fall. Tough sell. That’s what it was to be one of the sev
adaptive path » product experience strategy and design
Five years ago, Adaptive Path was acquired by Capital One. This year, we’re closing up all Adaptive Path events to evolve how we engage with the design community. Together, with the legacy of Adaptive Path and the creative power of 450+ designers at Capital One, we’re building what’s next, and look forward to sharing and connecting with you soon! Our archived blogs are still available on Medium, i
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