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  • Made in USA

    November 2004 (This is a new essay for the Japanese edition of Hackers & Painters. It tries to explain why Americans make some things well and others badly.) A few years ago an Italian friend of mine travelled by train from Boston to Providence. She had only been in America for a couple weeks and hadn't seen much of the country yet. She arrived looking astonished. "It's so ugly!" People from other

    noonworks
    noonworks 2011/01/09
    For it to surprise me, it must be satisfying expectations I didn't know I had. No focus group is going to discover those. Only a great designer can.
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