BlueKai: Not Just a Data Warehouse Anymore
BlueKai: Not Just a Data Warehouse Anymore Ad tech firm expands its offerings Ad tech firm BlueKai derived its name from a book, Blue Ocean Strategy, about identifying untapped markets. Originally that market was operating the Nasdaq for companies to buy and sell consumer data. Over the last year and a half, though, the five-year-old firm has looked to pivot from just buying and selling data to he
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Apple Is Building an RTB Platform to Sell In-App Ads
