Oracle To Buy BlueKai For Estimated $350M to $400M, Deal Presents Big Challenges | AdExchanger
Home Data Oracle To Buy BlueKai For Estimated $350M to $400M, Deal Presents Big Challenges Oracle will acquire data services and technology company BlueKai for an estimated $350 to $400 million, bringing together one of the largest enterprise software companies with a market leading data management platform (DMP). If the acquisition goes through, it would help solidify the Oracle’s previously unce
Experian Buys Device ID Firm 41st Parameter for $324M, Gets AdTruth In The Bargain | AdExchanger
Did you notice? Experian just bought a cross-device ad tracking — ahem — fraud-prevention vendor. The credit-reporting and marketing giant laid out $324 million to nab 41st Parameter, a security and fraud-detection business that guards against unauthorized purchases, among other things. Importantly, 41st Parameter also runs an ad-tracking brand, AdTruth, that hawks the same basic software but for
Google Responds On New Google Display Network Reserve Strategy | AdExchanger
Google SVP of ads Susan Wojcicki announced the launch in Q1 of Google Display Network Reserve on last Thursday’s Google Q1 2011 earnings call. The new initiative enables media buyers to acquire display ad inventory in the future, also known as “guaranteed” buying. Read more from the call here. A Google “spokesperson” provided the following answers to AdExchanger.com questions about the new guarant
Criteo To Run Yahoo Japan's Performance-Based Inventory; Entry To China Is Next | AdExchanger
Retargeting specialist Criteo has an agreement to exclusively provide “personalized” display advertising across Yahoo Japan’s inventory. This the first time a third party entity has been given access to Yahoo Japan’s ad system. Last week, the 16-year-old Yahoo Japan, which was created as a joint venture between Yahoo and Japanese investment firm Softbank, posted a 12 percent rise in display ad spe
Facebook To Allow Real-Time Bidding, Launches 'Facebook Exchange' | AdExchanger
Facebook has signed deals with a number of demand side platforms to enable real-time bidding on its ad inventory, AdExchanger has learned. In an offering called Facebook Exchange, the company plans to let advertisers deliver impression-level targeting to Facebook users who they have previously cookied elsewhere on the web. It’s the first time audience buying has been possible on the platform. The
Reviewing Yahoo!'s Right Media Exchange -For The Win! | AdExchanger
After IDC issued its recent estimate that Yahoo! has been surpassed in display ad supremacy by Google in Q4 2010, it feels like a great time to take out the AdExchanger.com “crystal ball” and offer a few future strategic scenarios for Yahoo! and its Right Media Exchange (RMX). You’re welcome! I admit that some of the thinking here echoes themes from my last pseudo-prognostication about RMX. Scenar
Right Media Intros Audience Sharing; Aol Earnings Impress; DSP MediaMath 2010 Revs Double | AdExchanger
Home Ad Exchange News Right Media Intros Audience Sharing; Aol Earnings Impress; DSP MediaMath 2010 Revs Double Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Right Media Intros Audience Sharing Right Media Exchange announced new features – including audience sharing – at its Right Media forum this week in New York City. From the Right Media blog, Ramsey McGrory, VP
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Facebook Tests Mobile Ad Network | AdExchanger
DataXu Adds Mobile DSP As CEO Baker Discusses Demand-Side Platform Strategy | AdExchanger