As wrapping the female students' dormitory in the shape of calendar and using Axe for a month throughout March, we aimed for the expression that a new female can be met on a daily basis, to promote the brand image and preference for Axe. This professional campaign titled 'Calendar' was published in South Korea in February, 2009. It was created for the brand: Axe, by ad agency: When Gee. This OOH O