How to Change the World: The Nine Best Story Lines for Marketing
Lois Kelly is the author of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing. This is her explanation of the top nine types of stories that people like to talk about. If you’re pitching your company to investors, customers, partners, journalists, vendors, or employees and you don’t use at least one of these story lines, you probably have a problem. And most likely you’re too close to wh
How to Change the World: By the Numbers: How I built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09
By the Numbers: How I built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09 Because of Truemors, I’ve learned a lot about launching a company in these “Web 2.0” times. Here’s quick overview “by the numbers.” 0. I wrote 0 business plans for it. The plan is simple: Get a site launched in a few months, see if people like it, and sell ads and sponsors
How to Change the World: Founders at Work
This is a picture of my copy of Founders at Work: Stories of Startups’ Early Days. It has broken my record for the “book with most stickies.” My system is that the stickies on the top edge are ideas for my next book, and the ones on the side are ideas for this blog. As you can see, it’s a gold mine for great stories about entrepreneurship. Here is a list of some of my favorites. The major lesson:
How to Change the World: The Top Ten Lies of Entrepreneurs
(Since I've antagonized the venture capital community with last week's blog, I thought I would complete the picture and “out” entrepreneurs to begin this week. The hard part about writing this blog was narrowing down these lies to ten. Luckily, my partner, Bill Reichert, had already documented this list of the top ten lies of entrepreneurs.) We get pitched dozens of times every year, and every pit
How to Change the World: Nine Questions to Ask a Startup
Most of the information that you can find about recruiting is for the employer, not the employee. (I'm as guilty as this as anyone: for example, The Art of Recruiting, I and II.) Let's turn the tables, switch modes, and balance the scales by discussing what a hot candidate should ask a private, venture-backed startup before making the leap to “infinity and beyond” as Buzz Lightyear would say. Not
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How to Change the World: The Art of Visualization
How to Change the World: A Review of My First Year of Blogging
How to Change the World: Why Smart Companies Do Dumb Things
How to Change the World: The Web-2.0, No-Bull-Shiitake Marketing Test by Seth Godin