Phillip Kotler on Marketing 3.0Late last week, Guy Kawasaki was all-atwitter (and otherwise) with Phil Kotler's description of Marketing 3.0. He even included a picture of the slide Phil used. If you are like me and found Guy's shot a little hard to read, here's the original and a brief comment about it from the marketing guru himself. My colleagues and I believe that Mktg 1.0 represented an effort to establish the superior per
