Brand Touchpoint Matrix › The planing of Brand Expererinces
Written by Jonas Persson, Senior Interaction Designer at Hello Future New technologies have radically changed how consumers engage with brands. We, as consumers, often connect with brands via multiple touchpoints such as websites, mobile apps, ads, social networks and various services. People hold companies to high expectations to deliver experiences that are consistent on all platforms, and to co
The Rise of Cross-Channel UX Design :: UXmatters
A few Saturdays ago, I was walking around Greenwich in southeast London when I decided to peruse the local bookshop. Drawn to a display titled “Utopias and Dystopias,” I noticed the book A Brave New World sitting beside George Orwell’s 1984, which I had read and remembered enjoying. Curious about the association between the two, I picked up A Brave New World and glanced over the back cover. I then
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