NORMALLY, I try to tune out the marketing mumbo-jumbo dished out to the press at new-car introductions. That’s typically quite easy, since hearing about “prioritized messaging points” and “bi-modal buyer distribution” is boring whether the subject is an economy car or a Ferrari 430 Scuderia. But in the case of the new 2009 Cube, I think Nissan’s marketing strategy for its boxy creation says a lot
![Hello Kitty, Your Car Is Waiting (Published 2009)](https://cdn-ak-scissors.b.st-hatena.com/image/square/06550c1899fffd703343a5424027cd0dbde086e6/height=288;version=1;width=512/https%3A%2F%2Fstatic01.nyt.com%2Fimages%2F2009%2F05%2F31%2Fautomobiles%2F600-cube-span1.jpg%3Fyear%3D2009%26h%3D313%26w%3D600%26s%3Dbd0fcbf824f24130ae36b2064c337e0b488a1bd75e91a7295a495b42100505ca%26k%3DZQJBKqZ0VN)