Nov 26, 2012 · 7 min read · 22,968 views There is a lot of talk going on about the endurance and struggle that startup founders go through. How long the hours are, we all pull through and how we are constantly out of our comfort zone. We run startups – we are constantly at the border of our comfort zone. Aren’t we? No we are not. We are just better in lying - especially to ourselves I see founders