GOAB. A TV Experience Concept / Prologue

For a long time, watching television was a straightforward event. The couch in the living room was facing the TV and a certain number of channels played certain shows at a designated time. When someone said, “I’m going to watch TV,” it was clear what that meant. Today, it’s not that simple. Watching TV can mean a lot of things: TV via Internet, web content via TV, video on demand, IPTV, cable, sat