Marketing Lessons from a Starbucks Barista - スタバの店員さんに学ぶマーケティング

Marketing Lessons from a Starbucks Barista - スタバの店員さんに学ぶマーケティング I ordered a coffee frappucino yesterday, and the barista asked me: "It will taste better with an extra shot. Would you like one?" If I had refused, I would have selected a product of inferior taste. Unlike the usual "Would you like some fries with that?" question, this one created a necessity for purchase. By presenting a clearly bett

[k13a]

相手が必然的に買わなければいけない状況を作り出す事が理想的なマーケティング。北風と太陽、「フレンチ・ウェイターの交渉術」、書籍「Pitch Anything」、スターバックスの店員

[gotoworks510]

なるほど、おもすろい。このPitch Anythigって本読みたいな。おもすろそう。