Can Big Digital Players Meet P&G's Measurement Deadline? It's Far From Certain

Getting into "walled gardens" isn't easy. And that increases the odds Procter & Gamble Co. will have to make good on its threat to stop spending money on digital platforms that don't get industry-standard audience measurement by year end. P&G wants digital media to get third-party audience measurement accredited by the Media Rating Council -- something Chief Brand Officer Marc Pritchard has been t

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MRCの公認の監査法人にErnst＆YoungとDeloitteの名前が。Deloitteは賢い。指標からクライアントの最適化に入っていける。