Official Launch Date for Google AMP Confirmed

Google will be introducing its Accelerated Mobile Page initiative on Feb. 24, several sources familiar with AMP confirmed to Ad Age. AMP is a direct response to similar but proprietary platforms like Facebook's Instant Articles and Apple's News. Unlike them, however, AMP is open source, meaning anyone can use it. Google says AMP pages load 85% faster than standard mobile web pages. The company wan

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Google's Accelerated Mobile Pages Is Launching Feb. 24, Ad Age Has Learned Reprints Reprints custom_html> Search, social, and programmatic display advertising has gone mobile. Thanks to smartphones, calls from marketing are skyrocketing.