How to Get the True Measure of a Mobile Ad

The measure of who we are may be what we do with what we've got, to paraphrase Vince Lombardi. But what if we don't know what we've got? That's the world of mobile marketing, where measurement and measuring the measurements is becoming a new obsession-, often without clarifying much. Marketers following audiences in the great migration to mobile video can often count the percentage of times people