Is Barbie feminist? Not for all women

Two weeks into its release, Barbie is undoubtedly one of the great marketing successes of our time, having transformed a two-hour company commercial into cinema with indie-street cred and pulled vast pink-clad audiences to see it in its opening weeks. The film is produced by Mattel, the same company that makes the iconic dolls – in need of an advertising update in the face of declining sales – and

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マテルは中国工場の環境が過酷なことで知られてる。最近メキシコにも拠点を作ったらしいけど、フェアトレードと労働者保護の視点は確かに必要だと思う。

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"There is, however, a real danger that in focusing so heavily on what conservatives don’t want, feminism ironically ends up – once again – limiting its own imagination to the generic female ‘choice’ individualism that Barbie ultimately proffers."