It’s time to kill the infinite scroll | Inside Design Blog

When the infinite scroll was first brought into media publishing companies, prosecco bottles popped on every office floor as the new UX was rolled out company-wide. I know because I was there: I worked at Hearst UK, publisher of titles like Cosmopolitan UK, until 2015. The replacement of homepage widgets and carousels with a fast-loading, infinitely scrolling experience saw every brand’s engagemen

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“There’s some evidence that, although a personalized experience would be welcomed, we’d all still be worried that we were missing out on some great content elsewhere.”