Facebook’s False Faces Undermine Its Credibility (Published 2012)

SAN FRANCISCO — The Facebook page for Gaston Memorial Hospital, in Gastonia, N.C., offers a chicken salad recipe to encourage healthy eating, tips on avoiding injuries at Zumba class, and pictures of staff members dressed up at Halloween. Typical stuff for a hospital in a small town. But in October, another Facebook page for the hospital popped up. This one posted denunciations of President Obama

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“Facebook says it has always taken the problem seriously, and recently stepped up efforts to cull fakes from the site.(中略)The research firm Gartner estimates that while less than 4 percent of all social media interactions are false today, that figure could rise to over 10 percent by 2014.”