This is a presentation that @mariovisic (http://twitter.com/mariovisic) and I (http://twitter.com/keithpitt) performed at the first ever Ruby Conference Australia, 2013. In the presentation, we take an open source web app (which currently loads in 9 seconds online) and try to make it load in under 2 seconds, using a variety of very easy techniques. We also demonstrate how to measure performance ac