In April of 2016 Etsy launched Pattern, a new product that gives Etsy sellers the ability to create their own hosted e-commerce website. With an easy-setup experience, modern and stylish themes, and guest checkout, sellers can merchandise and manage their brand identity outside of the Etsy.com retail marketplace while leveraging all of Etsy’s e-commerce tools. The ability to point a custom domain
![Etsy Engineering | How Etsy Manages HTTPS and SSL Certificates for Custom Domains on Pattern](https://cdn-ak-scissors.b.st-hatena.com/image/square/70785430fd3e0ac816936d72297f66e5fc063759/height=288;version=1;width=512/https%3A%2F%2Fi.etsystatic.com%2Finv%2F11e540%2F3708563095%2Finv_fullxfull.3708563095_g1f1jdjs.jpg%3Fversion%3D0)