Netflix (s nflx) is the undeniable king of computing in the cloud — running almost entirely on the Amazon Web Services (s amzn) platform — and its reign expands into big data workloads, too. In a Thursday evening blog post, the company shared the details of its AWS-based Hadoop architecture and a homemade Hadoop Plaform as a Service that it calls Genie. That Netflix is a heavy Hadoop user is hardl