Helsinki: Branding the most functional city in the world by Werklig

Helsinki had set itself the goal of becoming the most functional city in the world. This started the most extensive brand renewal ever done in Finland, and top five in the world, as best city branding. In 2017 the city of Helsinki and Werklig became partners in the mammoth effort to recreate the brand of Helsinki. On the back of a new strategy – to create the most functional city in the world – an

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