Odagiri effect - Wikipedia

Actor Joe Odagiri, after whom the "Odagiri effect" is named. The Odagiri effect is a television phenomenon in which a program attracts a larger than expected number of female viewers because the program stars attractive male actors or characters. It is named after the Japanese actor Joe Odagiri, who starred in the 2000 tokusatsu show Kamen Rider Kuuga.[1][2] The effect is now deployed deliberately

[IkaMaru]

「オダギリ効果」仮面ライダーにイケメンを出したことで女性視聴者が増えたことから名がついた現象……なんだこれ