Is It Cool to Work for Yahoo Now?

These days, the 17th floor of Yahoo's midtown Manhattan office could easily pass for that of a young tech startup. There, roughly 35 mobile engineers work in small, circular clusters arranged in a spacious, open-floor layout. What appears to be a recently renovated cafeteria is stocked with free snacks, juices and coffee. There's a feeling -- perhaps in the way the way the desks are arranged, or b

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First, recruit great people. Second, use those people to build great products, which will in turn lead to bigger and better audience engagement. Third, turn that audience into revenue.