Introducing Spotify’s New Design Principles

Spotify has new design principles, and we're excited to share them with you! In this article, we'll look at how we distilled what's important to us, and how we’ve introduced the new principles to the team. Read on to see how we aim to make Spotify feel relevant, human, and unified. Last year, a group of us got together to dig into a tricky question: As Spotify continues to grow, how can we maintai