UIView backgroundColor disappears when UITableViewCell is selected

I have a simple tableViewCell build in interface builder. It contains a UIView which contains an image. Now, when I select the cell, the default blue selection background is shown, but the backgroundColor of my UIView is gone. My UITableViewCell's implementation file doesn't do anything special. It just init's & returns self and all I do in setSelected is call super. How do I get my UIView backgro