Pepsi Raw goes offline with UK Twitter campaign

LONDON - Pepsi has included a Twitter tag on the can of its newest line of bubbly drinks Pepsi Raw, asking consumers to log-on to the microblogging website and share their thoughts on the soda in 140 characters or less. The @PepsiRaw account is part of a major sampling drive and has been printed on 1.4m cans across the UK. Created by digital agency GraphicoDMG, the strategy is aimed at increasing

[tsupo]

(イギリスの)ペプシの缶に Twitter のアドレス // The @PepsiRaw account is part of a major sampling drive and has been printed on 1.4m cans across the UK.