Reynolds said that only 1.5 percent of active players surveyed in January actually made a purchase in that month. About 50 percent of revenue comes from the top 10 percent of the players who do make purchases. Expressed as a percentage of players, this group of big spenders represents just 0.15 perc
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Only 0.15 percent of mobile gamers account for 50 percent of all in-game revenue (exclusive)
