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Iframing The VAST Problem Of Video Viewability | AdExchanger
Rem ember the scene in the movie “Kill Bill, Vol. 2“ where the vengeful heroine, the Bride, is buried alive in a coffin and has to pound her way out with her bare fists? That’s your video ad. It’s essentially trapped in a box and buried in the publisher’s web page, and whether it can get out and reveal any metrics to the advertiser depends on whether it can bash through the various impediments bloc
miguchi 2015/01/21
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The Myths And Realities Of Advertising Algorithms | AdExchanger
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. I thought the days when companies promised awesome algorithms without offering any details were over. Companies like AppNexus or DataXu are transparent with their algorithms, which are u
miguchi 2013/11/21
サンプリング
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Video Ad RTB Is Poised to Surge -- If Publishers Loosen Grip On Premium Inventory | AdExchanger
miguchi 2012/04/04
video

RTB

ad

media
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