Microsoft Admits $6.2 Billion Invested in Online Display Worth Nothing Today
Microsoft has written off nearly the entire value of aQuantive, the ad tech company it bought for $6.3 billion in 2007. The aQuantive deal was Microsoft's biggest acquisition until the company bought Skype for $8.5 billion last year. It came, too, at a heady time for tech acquisitions. Google had just bought DoubleClick for $3.1 billion, part of a years-long effort to build out the pipes of online
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Advertising Exchanges in The New York Times | AdExchanger
http://voodoolytics.com/attribution-modeling-assumptions-and-statistics-part-1/
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