Retargeting specialist Criteo has an agreement to exclusively provide “personalized” display advertising across Yahoo Japan’s inventory. This the first time a third party entity has been given access to Yahoo Japan’s ad system. Last week, the 16-year-old Yahoo Japan, which was created as a joint venture between Yahoo and Japanese investment firm Softbank, posted a 12 percent rise in display ad spe
Microsoft has written off nearly the entire value of aQuantive, the ad tech company it bought for $6.3 billion in 2007. The aQuantive deal was Microsoft's biggest acquisition until the company bought Skype for $8.5 billion last year. It came, too, at a heady time for tech acquisitions. Google had just bought DoubleClick for $3.1 billion, part of a years-long effort to build out the pipes of online
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