A New Perspective On Attribution | AdExchanger
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, head of attribution initiatives and partner strategy at Quantcast. Attribution is one of the most critical issues in digital advertising today. Proper attribution provides insights, incentives and controls over ad spend. However,
The New Digital Ad Ecosystem | AdExchanger
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. There has been a quiet shift in the digital ad ecosystem over the past few years, although it isn’t clear to many people working in the space. When we think about the ecosystem these days, we typically look at
Contextual advertising - Wikipedia
Contextual advertising (also called contextual targeting) is a form of targeted advertising for advertisements appearing on websites or other digital platforms, such as content displayed in mobile browsers. Contextual targeting involves the use of linguistic factors to control the placement of advertising material. The advertisements are selected and delivered by automated systems, taking into con
JP_Chaosmap 2013 Autumn
This document provides an overview of the display advertising technology landscape in 2013. It outlines the key players in the ecosystem including agencies, demand side platforms (DSPs), exchanges, ad networks, supply side platforms (SSPs), publishers, data suppliers, and various tools for ad serving, creative optimization, measurement and analytics, data management, and more. The landscape shows
What Is A Mobile DSP? | AdExchanger
Some companies claiming to be “mobile demand-side platforms” are veiled mobile ad networks, or at least they’re mobile ad network-like. Which is to say they may be taking margin without disclosing price paid to the client. Others may be more transparent, buying on a per-impression basis and charging licensing fees as a standard DSP would do. These companies may bring bidding and optimization featu
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New York Times Digital Subscription Pricing Arrives; No AdSense For Facebook Apps - Still; AdXpose Certifying Networks | AdExchanger
Advertising Exchanges in The New York Times | AdExchanger
佐藤雅彦CM集１
ATS London 2013 - ExchangeWire.com
DG Loves Rich Media; Ad Shifting | AdExchanger
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