A New Perspective On Attribution | AdExchanger
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, head of attribution initiatives and partner strategy at Quantcast. Attribution is one of the most critical issues in digital advertising today. Proper attribution provides insights, incentives and controls over ad spend. However,
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Advance Publications Buys Ad Agency Pop To Assist Transition to Digital
Facebook Exchange Limitations | AdExchanger
