MarTech » Customer experience » Google Replacing “Android ID” With “Advertising ID” Similar To Apple’s IDFA Google Replacing “Android ID” With “Advertising ID” Similar To Apple’s IDFA This morning, as part of a cluster of other announcements including the Android OS update, KitKat and Nexus 5, Google is replacing the unique Android ID (similar to Apple’s old UDID) with a new “Advertising ID.” The