Cloudera Blog
In an era where artificial intelligence (AI) is reshaping enterprises across the globe—be it in healthcare, finance, or manufacturing—it’s hard to overstate the transformation that AI has had on businesses, regardless of industry or size. At Cloudera, we recognize the urgent need for bold steps to harness this potential and dramatically accelerate the time to […] Read blog post
データアナリティクスの成熟、Macy'sのオムニチャネル成功事例に見るマーケティングエコシステムの完成【eMetrics 2014レポート】
『MarkeZine』が主催するマーケティング・イベント『MarkeZine Day』『MarkeZine Academy』『MarkeZine プレミアムセミナー』の 最新情報をはじめ、様々なイベント情報をまとめてご紹介します。 MarkeZine Day
What is First-Party vs Third-Party Data: Definitions & Strategies
Why is it so important to understand the different types of data? Data is one of the biggest drivers of successful marketing today. Which kinds of data will benefit you the most, though, depends on your current situation and your goals as a marketer. With that in mind, let’s dig into what each type of data is, how you can use it and how to access it. Jump to: What is First-Party Data? How Can You
The Great DMP Debate | AdExchanger
A data-management platform (DMP) panel held Wednesday at AdExchanger’s Industry Preview 2014 revealed the philosophical differences held by four major DMP providers in terms of how the technology should best be implemented and used. The panelists – CEOs Scott Howe of Acxiom, Omar Tawakol of BlueKai, Bill Demas of Turn and John Nardone of [x+1] – all agreed on the basic concept of a DMP: a technolo
A New Perspective On Attribution | AdExchanger
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, head of attribution initiatives and partner strategy at Quantcast. Attribution is one of the most critical issues in digital advertising today. Proper attribution provides insights, incentives and controls over ad spend. However,
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