The Treasure Data Blog | How to Get More Clicks for Digital Advertising: Step by Step Guide to Optimizing CTRs with Real-time Data + Machine LearningIn the digital advertising space, optimizing the CTR (Click Through Rate) is one of the major challenges to increasing the performance of the advertising networks. Often times, machine learning algorithms are used to optimize what ads are relevant to the incoming visitors by learning from the historical impression and click logs. However, collecting and running machine learning algorithms in real-
https://jmlr.org/papers/volume15/oentaryo14a/oentaryo14a.pdf
