A Comprehensive Guide To Marketing Attribution Models
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Microsoft Admits $6.2 Billion Invested in Online Display Worth Nothing Today
Microsoft has written off nearly the entire value of aQuantive, the ad tech company it bought for $6.3 billion in 2007. The aQuantive deal was Microsoft's biggest acquisition until the company bought Skype for $8.5 billion last year. It came, too, at a heady time for tech acquisitions. Google had just bought DoubleClick for $3.1 billion, part of a years-long effort to build out the pipes of online
Ben Horowitz, Author at Andreessen Horowitz
More About Ben Ben Horowitz is a cofounder and general partner at the venture capital firm Andreessen Horowitz. He is the author of the New York Times bestsellers, The Hard Thing About Hard Things and What You Do Is Who You Are. He also created the a16z Cultural Leadership Fund to connect the greatest cultural leaders to the best new technology companies, and enable more young African Americans to
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http://www.crystal-creation.com/web-appli/technical-information/search-engine/google/analytics/tracking.htm
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TechCrunch | Startup and Technology News
TechCrunch | Startup and Technology News
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クッキー削除が原因で同一ブラウザに10回以上露出される広告が全体の65％を占めるケースも など
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