A New Perspective On Attribution | AdExchanger
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, head of attribution initiatives and partner strategy at Quantcast. Attribution is one of the most critical issues in digital advertising today. Proper attribution provides insights, incentives and controls over ad spend. However,
A Comprehensive Guide To Marketing Attribution Models
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RELEVANCE | Growth Marketing Agency
One Net Inc – Creative Marketing Agency
Optimization and SharePoint Analytics Blog | Webtrends
3 Reasons to Go Beyond Last-Click Attribution - ClickZ
Attribution Landscape In Flux, Adometry Raises $8M To Accelerate Platform | AdExchanger
アトリビューションについての総合情報サイト | Attribution.jp 移転のお知らせ
Agencies + Attribution = Client Retention - Adotas
Frontiers in Attribution Modeling; Questions for Initiative EVP Bret Leece | AdExchanger
When Big Data Doesn't Provide Big Insights - ClickZ
http://voodoolytics.com/attribution-modeling-assumptions-and-statistics-part-1/
Today's 5 Top Analytical Problems - ClickZ