What Is A Mobile DSP? | AdExchangerSome companies claiming to be “mobile demand-side platforms” are veiled mobile ad networks, or at least they’re mobile ad network-like. Which is to say they may be taking margin without disclosing price paid to the client. Others may be more transparent, buying on a per-impression basis and charging licensing fees as a standard DSP would do. These companies may bring bidding and optimization featu
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