Criteo To Run Yahoo Japan's Performance-Based Inventory; Entry To China Is Next | AdExchanger
Retargeting specialist Criteo has an agreement to exclusively provide “personalized” display advertising across Yahoo Japan’s inventory. This the first time a third party entity has been given access to Yahoo Japan’s ad system. Last week, the 16-year-old Yahoo Japan, which was created as a joint venture between Yahoo and Japanese investment firm Softbank, posted a 12 percent rise in display ad spe
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Criteo Hires Former LivingSocial COO Eric Eichmann As Chief Revenue Officer
Criteo Gets €30 Million For Retargeting; Atlantic Bans Banners | AdExchanger
