The Great DMP Debate | AdExchanger
A data-management platform (DMP) panel held Wednesday at AdExchanger’s Industry Preview 2014 revealed the philosophical differences held by four major DMP providers in terms of how the technology should best be implemented and used. The panelists – CEOs Scott Howe of Acxiom, Omar Tawakol of BlueKai, Bill Demas of Turn and John Nardone of [x+1] – all agreed on the basic concept of a DMP: a technolo
Marketing Solutions - Intelligence, Experience, and Analytics | Neustar
We help clients know everything they can about their customers and prospects, deliver exceptional customer experiences, and know if their marketing worked and how to make it better. Fabrick Neustar Fabrick™ is a unified identity ecosystem that powers our marketing solutions and services providing sustainable connections between brands, publishers, and consumers. Fabrick accelerates marketing perfo
AdExchanger Events Resources
Events Resources PROGRAMMATIC I/O San Francisco | Industry Preview | PROGRAMMATIC I/O New York A selection of sessions from PROGRAMMATIC I/O San Francisco, Industry Preview and PROGRAMMATIC I/O New York are below. Get key takeaways and a recording from each of the sessions. Interested in learning more about these events? Click here to get the latest on dates and locations for each event, plus info
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