Introducing 'vCPM': The Right Way To Think About Viewability | AdExchanger“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adrian Tompsett, VP of Business Development at DataXu. Viewability is on the top of every digital marketer’s wish list for 2013. The emerging metric seeks to measure how frequently an ad is actually seen by a user, and not merely the number o
What Behavior Are You Targeting? | AdExchanger
Facebook Exchange Limitations | AdExchanger
