The End of Solution Sales
Summary. Reprint: R1207C In recent decades sales reps have become adept at discovering customers’ needs and selling them “solutions.” This worked because customers didn’t know how to solve their own problems. But the world of B2B selling has changed: Companies today can readily define their own solutions and force suppliers into a price-driven bake-off. There’s some good news, though, according to
List of Company Slogans
List of Company Slogans: · 3M: "Innovation" · Agere Systems: "How Communication Happens" · Agilent: "Dreams Made Real" · Airbus: "Setting the Standards" · Amazon.com: "…and You're Done" · AMX: "It's Your World. Take Control" · Anritsu: "Discover What's Possible · AT&T: "Your World. Delivered" · ATG Design Services: "Circuit De
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